Our fast-paced, technology-driven society, spends very little time thinking about one of the most important natural resources on earth — soil. We pave over it to create new roads, we clear the vegetation and compact it when we build new housing, and pollute it with chemicals. Careless treatment of soil and land is not a new phenomenon. History books fully document the demise of civilizations that poorly managed their soils. The past solution that worked for our ancestors, to move to land with untouched soil, is no longer an option. Due to rapid land development and occupation associated with human population growth, we are nearing maximum capacity of our harvestable lands. We must change our perception that soil is a limitless resource and begin treating it as the finite, fragile and precious resource that it truly represents.